About Us

we believe in the power of dedication, legacy, and excellence.

As a proudly 100% Black-owned business, we have been raising A-Grade broiler chickens with care, consistency, and quality for nearly two decades.

We do not just grow poultry — we grow people, empower communities, and build a legacy of excellence in agriculture.

Our History

Roadgrass Investments was established in 2007 by the husband-and-wife team
Ashley and Molelekeng “Molly” Mabogoane

Located on the border of Gauteng and Mpumalanga, on a modest farm in Katboschfontein. With no prior poultry farming experience but armed with an entrepreneurial spirit and a deep belief in opportunity, the family chose the contract broiler model - a decision guided by the agricultural studies of their son, Thabang Mabogoane.

Over time, what began as a small operation has grown into a high-capacity farming enterprise producing over 600,000 A-Grade broilers per cycle. Roadgrass has proudly partnered with Astral Foods as a contract grower from day one, earning accolades such as the “Most Improved Farm” award for consistent excellence.

Tragically, both Ashley and Thabang passed away, but their vision continues to thrive through the leadership of CEO Lerato Masetshaba Retang Aliu, Molly’s daughter. With strong roots in entrepreneurship and bold ambitions for growth, Roadgrass stands as a family legacy built on resilience, innovation, and impact.

Our Mission

To deliver superior A-Grade live chickens in bulk to our partners by consistently applying world-class operational standards.

We are committed to producing quality poultry through advanced farming practices while creating sustainable jobs, empowering women, and nurturing growth within our teams and communities.

Our Vision

To become a leading African poultry brand known for operational excellence, sustainability, and female leadership in agriculture.

We aim to expand internationally, drive transformation within the industry, and inspire future generations to see farming as a space of innovation and empowerment.

Our Products and Facilities

Roadgrass Investments specialises in the bulk production of live A-Grade broiler chickens, supplying directly to large-scale distributors.

We do not sell to the public or engage in slaughtering and packaging — instead, we focus solely on raising healthy, uniform, high-yield chickens from hatchlings to market-ready stage.

Our operation is split between two fully owned sites:

Ashley Site
(Manual Operation)

Located in Mpumalanga, this original site is named after our founder. It features nine standard poultry houses and produces around 220,000 chickens per cycle.

Thabang Site
(Automated Operation)

Situated in Gauteng and named in memory of our late son, this modern, environmentally controlled farm includes eight advanced poultry houses, capable of producing 384,000 chickens per cycle. Automation in this facility supports precise regulation of climate, feed, water, and health — ensuring optimal conditions for growth and efficiency.

Together, our facilities represent a powerful balance of tradition and innovation, producing over 500,000–600,000 broilers per cycle, with 7 to 8 cycles annually.

At Roadgrass Investments, we’re more than just a poultry farm — we are a story of family, faith, and forward thinking. From humble beginnings to becoming a high-volume, award-winning operation, our journey reflects the power of persistence, innovation, and community. Every chicken we raise represents a step toward empowering women in agriculture, uplifting rural communities, and redefining what is possible in South African farming.

As we continue to grow, we remain rooted in our values.

Producing quality you can count on, led by people you can trust.